About The Awards



Background of Awards

The purpose of these awards is to thank the businesses who have shown resilience whilst encouraging others to constantly explore innovative ways in which they can adapt to the dynamic conditions that influence our industry globally.

Due to the COVID 19 pandemic, businesses have been unmotivated and we saw for the first time, the industry’s turnover reaching an all-time low.  An example, for the festive season of 2020, (1st December to 31st January), our projections were sitting at an average of 45% occupancy rates in all regions in Durban.

The idea is to utilize this platform to ensure that Durban remains the destination of choice for new and repeat visitors, intra-provincially, domestically and when borders open, keeping Durban at top of mind for our international visitors.

The purpose of these awards is to thank the businesses who have shown resilience whilst encouraging others to constantly explore innovative ways in which they can adapt to the dynamic conditions that influence our industry globally.


Benefits of Awards

Encourage and motivate products within the Tourism Value Chain in Durban
especially when the tourism industry has been decimated by the pandemic.

Under the dynamics of Covid-19 that hit hard to the tourism sector, the staging of the awards are to help promote the Durban destination, instill confidence in travelers, nationally and internationally in demonstrating that the city still has products of high tourism standards. This will help translate into Durban being a destination of choice.

To encourage key players to strive for excellence in order to grow global
competitiveness in tourism in Durban.

To reward the people who deliver excellence in tourism in Durban.

To give the public a voice that counts in terms of feedback/reviews they give.

To create an awareness about the value and importance of tourism towards growing local, provincial and National economy.

To incentivize tourism products, especially within the ambit of the COVID-19
pandemic and beyond.

BENEFITS OF ENTERING

There will be five nominations per category with four runner ups and one winner.

The prizes will consist of:

Cash prize of R50 000 for the business

Laptop

iPad or Tablets

Development and maintenance of website for 6 months

Complimentary data for the period of 6 months

The Durban Tourism Awards are a platform to capacitate SMMEs especially in the township and rural areas with newly required skills to ensure they are compliant and sustainable and assist them to move seamlessly into the the tourism mainstream.

90 Florida Rd, Windermere, Durban, 4091
(+27) 031 322 4164
info@durbantourismawards.com